Sam Caucci


Sam Caucci has managed and coached sales and leadership teams for publicly held, private sector and franchised companies across the globe.

In 2010, Sam founded 1Huddle Group, a staff training and consulting firm based in New York City. With work delivered across North America, Europe and Asia, the 1Huddle Group has impacted organizations in sectors such as Professional Sports, College/University, Health/Fitness, Fundraising/Development, Real Estate, Finance, Government and more. Applying an innovative approach to training and coaching sales, the 1Huddle programs are changing the way sports is sold. Applying an innovative approach to training and coaching sales, Sam oversaw the creation of the Training Game, the first interactive cloud based training game for coaching sales & customer service.

Before 1Huddle Group, Sam was the National Director of Franchise Sales & Marketing for the Parisi Speed School, the largest sports performance training franchise in the world. He was previously in a leadership role with Life Time Fitness, serving as Director of Sales and spearheading the grand opening and overall management of the company’s expansion into the NYC market. Prior to joining Life Time Fitness, Sam was General Manager for Perfect Competition Athletic Development, a sports performance training center nationally recognized for its preparation of elite athletes from across the NFL, MLB, NBA, NHL and MLS. While at Perfect Competition, Sam managed sales, sponsorship and negotiation for the team responsible for the training and development of over 1,300 elite professional athletes.

Sam is proud to have been a part of the sales and service training of over 2,700 students that have gone on to secure jobs both in and out of the sports industry, and has been featured in Fox News, CNN, Bloomberg, ESPN, The Wall Street Journal and The Hill.

A Message:

“With the the global marketplace changing rapidly there is a greater need then ever to focus on the education, training and development of the professionals that move us forward. Our mission, to empower the people that power teams is about providing people the tools to help organizations win. It is our promise – and, it is the foundation of why our world class business team consistently strives to deliver you, our client, the strategy to achieve the results you expect.”


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